CyCognito is a B2B cybersecurity SaaS company with revolutionary technology that helps businesses better protect their web assets.
In the cybersecurity industry, reliability and trustworthiness are paramount. Currently, the CyCognito website is laden with pop-up windows, pixelated photography, and underbaked copy in a lackluster typeface. All of this paired with a color system that mirrors almost every one of their competitors, CyCognito falls short of the professional look and feel their customers require while simultaneously failing to stand out amongst the competition.
In order for the company brand to match the advanced and innovative software of the company itself, a website refresh was proposed. Digital ads were also created to expand brand visibility. The challenge was to create a unified aesthetic that was aligned with the cybersecurity industry all while standing out from competitors and maintaining brand equity.
Website Design
Digital Ads
Brand Design
Sleek
Professional
Reliable
Student Project
Spring 2024
After thorough brand audits of both CyCognito and its main competitors, it was revealed that all brands utilize a very similar orange color.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Digital ads for desktop, tablet and mobile breakpoints were created to increase brand visibility and showcase the versatility and cohesiveness of the new brand design across various platforms.
