CyCognito is a B2B cybersecurity SaaS company with revolutionary technology that helps businesses better protect their web assets.
In the cybersecurity industry, reliability and trustworthiness are paramount. Currently, the CyCognito website is laden with pop-up windows, pixelated photography, and underbaked copy in a lackluster typeface. All of this paired with a color system that mirrors almost every one of their competitors, CyCognito falls short of the professional look and feel their customers require while simultaneously failing to stand out amongst the competition.
In order for the company brand to match the advanced and innovative software of the company itself, a website refresh was proposed. Digital ads were also created to expand brand visibility. The challenge was to create a unified aesthetic that was aligned with the cybersecurity industry while standing out from competitors and maintaining brand equity.
Website Design
Digital Ads
Brand Design
Sleek
Professional
Reliable
Student Project
Spring 2024
After conducting a competitive audit, two clear patterns emerged. The first being that just like CyCognito, all of its direct competitors feature orange heavily in their color palettes. The second is that all competitors have websites that are either outdated and underbaked or feel disconnected from the cybersecurity industry as a whole.
Terminal green and a monospaced typeface act as a nod to cyberspaces of the past. This combined with streamlined, modern design create a brand that not only differentiates itself but surpasses its competition.
Attention grabbing colors, smooth animations, and sleek typography help the digital experience of the homepage feel credible and polished.
Digital ads for desktop, tablet and mobile breakpoints were created to increase brand visibility and showcase the versatility and cohesiveness of the new brand design across various platforms.
