A magazine all about how to use plants as decor, Tendril Magazine breathes life into interiors, seamlessly blending nature and design. Catering to both plant aficionados and interior design enthusiasts alike, Tendril explores the symbiosis between greenery and living spaces. Tendril features expert advice on plant care, innovative design ideas, and captivating stories of how nature can weave its way into every corner of any space.
Brand Identity
Naming
Editorial Layout
Modern
Feminine
Trendy
Playful
Student Project
Spring 2024
The concept for Tendril was created in the midst of a global pandemic. When everyone had become all too familiar with the four walls and ceiling they called home, they longed for even the smallest of changes. It was during this time that houseplant purchases skyrocketed. The influx of fauna in people's homes was creating joy, a sense of purpose, and simply something new to do.
Tendril Magazine reflects this joy through vibrant colors, soft, romantic imagery, and trendy typefaces. Combined with design advice and plant care guidance, Tendril caters to an audience that understands meticulous cultivation and appreciates aesthetics and care.
The market is oversaturated with gardening, architecture and interior design magazines. This creates a sizable hole in the market for Tendril to thrive and foster new ideas.
